​Why did I do this piece of work?

Recipient of standing-ovationat the dubuy.com Global Pitch, held in Dubai, which was mailed to be the Publicis Global Head for Exceptional Work in acquiring an international client.
This materialised soon into a Rupees 100,000, (1 lakh) Performance Bonus, over and above my appraisal and my CTC. Along with a letter of commendation.

But, Funnily enough, Till 4 days before the pitch, I was kept out it. Considered too Low-Brow for handling it with "The Gods Of Our Agency." But yeah, when has any Ad Honcho from privileged homes with ancestral wealth (who treat advertising as fun! and advertising salaries as pocket money & extra savings), ever treated a Bihar Boy otherwise, And if this Bihar Boy, snaps back with a firm, straight back in an English that they can't even speak in their dreams, that's a problem too...!     

So... me... the threat that couldn't be easily put in his place, was kept largely excluded from this 'BIG' pitch. High Level ECDs were handling it. So Nice! But yeah, I was annoyed. I still am. But frankly, when people want to have their cake & eat it too, banding together with 20-yr olds who don't have properly developed pre-frontal cortexes yet, whose decisions are like jumping jack antics of "Z-Sir, Z," I stop caring. Not because I don't like these new chaps. In fact, my best buddies are the Gen-Z and the Art Directors. But it's because, I hate to see Short-sighted Seniors who upon acquiring a 6-inch corporate spot on a shaky corporate ladder, think they are on the moon, and rather than empowering the Gen-Z, use them as Boardroom & Pitch Canon Fodder. The Gen-Z & Gen-Alpha are the future. And We should trying to make them better than us. We should pumping steel into their mettle of originality.  
​
Anyway, On a working Sunday in office, a lot of the work on the Dubuy Global Pitch was trashed as it didn't have a central pillar idea. So I was called. At 4.30pm, I left a movie theatre and reached office. 
 
I was shocked to find a completely fragmented campaign, with nothing to hold. So we discussed. I was made part of the pitch. I chiselled an idea, and while the other writers worked on print, social, activation, etc. I was asked to create a film that would be like a "Big Bang." I don't look for easy way outs. I guess that's why they chose. Biharis know the value of Hard Labour, poring over a piece of paper, again and again and again. And that's what I did.

I tried my best. And this is what got created. 

I arranged the music director, singers, studio, budget all in under a day, and the next day got it recoded from 6.30-3.30 am. Got it Approved and delivered at 5.00am, My CCO was flying in the evening. I had done my job to the best of my abilities, and he liked the end-result.  

So yeah, that the story, because after delivering it to him, I went home and slept like a log. Or let's say, like a dog who had played go fetch for 48 hours continuously, because no one will give him the ball earlier.

and yeah, they still called it, Low-brow.

Bro, The Brow is always Lower that the Brain, Always will be.
No matter how high you raise it. Better get used to it.