1.An insecure world will have you believe that it's a world of Gen.A.I., which is here to scare you and reduce your worth. That originality has no meaning and ChatGPT is going to gobble copywriters like sushi rolls of obsolescence. They will fetishise Data, as if advertising ever happened in the absence of Data about product, it's current sales, the numbers the brand custodians want to hit, and the demographic split & TG data.They'll spout the word, efficiency. But I'm going to hammer the word 'Optimal,' 'Effective,' and then do a sandhi of them as 'Optimally Effective.' Or as I like to say 'Impactful. While being Soulful.' 'Coz Connection is the process of the game. Make the consumer feel is the whole game. Done & dusted. There you go. All of which, is intentioned to Yield Results in sync with business-cum-cultural goals. If that's not creative then what is...?Results that carry the flavour of the idea and images of the product as desire, deep into your memory, making you a consumeeven before you shell out your cash to purchase the product.And yeah, Moment marketing? It's great. But would be greater with a bit more memorability. Remember, the father of it all? The Launch Campaign...? Steeped in product & cultural truths of the moment?  So... Here's what Google's Gen.A.I. has to say about the Effectiveness of the UTSAV Launch Campaign.