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The Jugular Nib​
Fine-tipped ideas For businesses
that want to do more than fine.
​
HDFC Ergo
​Karo Sabko Insure
My Role:
Creative Direction of the Project. Idea. Story.
Fleshing out the Film. Full Writing.
Working closely with Producer, Director & Production designer to execute the budget like a high-budget film in limited budget.
Heck, I even made a couple of props to add realism to the kitchen scene.
And yes, the important role of Pushing Back against the internal PH to get a Director, Producer & PH with flaIr and competence on board.
And of course, the nom-de-riguer of supervising the edits and the VO, and pushing the PH to get a pure, Gharana-oriented
Sarangi Vadak to add the organic, non-mechanized feel to the film.
Making sure the client bought and released all 3 versions and also the shorter 20 sec edits on different platforms through repoeated insinuations of how it could work for people with different attention spans.
Talking people out of the idea of showing the 2-minuter first in favour of the 1 minute, 40-seconder. Which was okayed by the CEO Somesh Surana after just two screenings.
Rest we can talk about.
Main Film
Shorter edits
upGrad
Aagey Ki Socho
My Role:
Creative Direction of the Project. Idea. Situations.
Fleshing out the Film. Full Writing.
Working closely with Producer & Director to make sure we get a real gala set made. For a film made while shooting it, not just on the edit board.
And yes, the important role of Pushing Back against the internal PH to get a Director, Producer & PH with flaIr and competence on board.
The nom-de-riguer of supervising the edits and the VO, and working with the director on the music.
Rest we can talk about.
Long Film
3 x 30 Seconders
(with variation in writing)
CaratLane Utsav
Har Utsav Hai Mere Jaisa
My Role:
Creative Direction of the Project. Idea. Situations.
Fleshing out the Film. Full Writing.
Working closely with Producer & Director to make sure we get a real gala set made. For a film made during shoot too, not just on the edit board.
And yes, the important role of Pushing Back against the internal PH to get a Director, Producer & PH with flaIr and competence on board.
Thin king out-of-the-box to solve for lighting failure in a part of the set due to unforseen technical issues
The nom-de-riguer of supervising the edits and the VO, and working with the director on the music.
Rest we can talk about.
Shorter Edit - Released
(2nd Cut with Variation in Writing, Edit and Feel)
Utsav Ka Har Roop Ho Tum,
Lagti Kya Khoob Ho Tum
Longer Edit - Unreleased
CaratLane Diwali
Suni Sabki
Kari Apne Mann Ki
My Role:
Creative Direction of the Project. Idea. Situations.
Fleshing out the Film. Full Writing.
Working closely with Producer & Director to make sure the location is production designed and lit properly for impact.
And yes, the important role of Pushing Back against the PH & a comprimise-friendly leadership to get one of the best cast in Marriete Valson.
The nom-de-riguer of supervising the edits and the VO, and working with the director on the music.
Rest we can talk about.
Linen Club
Festive Film 1. "Hands"
Wear The Festival
My Role:
Idea.
Writing.
VisuaLs.
CaratLane Women's Day
Proposed Film
Palat
My Role:
Creative Direction of the Project. Idea. Situations.
Fleshing out the Film. Full Writing.
Working closely with Producer & Director to make sure the location is production designed and lit properly for impact.
And yes, the important role of Pushing Back against the PH & a comprimise-friendly leadership to get one of the best cast in Marriete Valson.
The nom-de-riguer of supervising the edits and the VO, and working with the director on the music.
Rest we can talk about.
35 sec
Microtek
Brand Refresh
Raho On. Full On.
My Role:
Creative Direction of the Project. Idea. Situations.
Fleshing out the Film. Full Writing.
Working closely with Producer & Director to make sure the location is production designed and lit properly for impact.
Making sure I get the PH, Producer and Director I wanted for the project. As it was a very technical brief which we had to humanise and produce a delightful film with.
The nom-de-riguer of supervising the edits and the VO, and working with the director on the music.
Rest we can talk about.
CaratLane
Engagement Collection
Commitment Is a Beautiful Thing.
Give it a CaratLane Ring.
My Role:
Creative Direction of the Project.
Idea. Situations.
Fleshing out the Film. Full Writing.
Milkmaid Mini
Product Relaunch
Make, Pour... and much more...
My Role:
Creative Direction of the Project.
Idea. Situations.
Fleshing out the Film. Full Writing.
Using my accumen and 10 years of training with lighting and camera work to figuring out how to shoot the cake inside the oven.
Why?
Because the lighting had failed and the baking trays got by the PH were inordinate and did not echo with the client who stuck to the reference of the kind of cake rise and sophisticated feel shared by agency with them.
Also the PH had got brownie instead of the kind of cake that was required. Brownies have a tendency to sink at the centre, instead of rising, and the clients were right to point out how the product didn't look like a freshly baked, cake.
I designed an apparatus on set using thermocol, cardboard, shiny brown butter paper and hard glaze to prop up the brownie from the centre like a cake. Directed the production designer to apply a thick layer of glaze, followed by a think one, and accents in certain places.
Made sure to crush the brown butter paper in the right way for the light to reflect off it into the camera and on to the cake in a way that would reveal a freshly baked cake coming out of the oven.
Wasn't intrusive. I did this because I was asked by my CCO to handle it as per my skillset apart from writing when the shoot had come to a midway halt due to client remonstrations.
G.I.C.
General Insurance Council
General Insurance. Hai Pyaar Yahi.
Song for Long Film
Recorded & Mastered
Music Director:
Rupert Fernandez
Singers:
Siddharth Basroor
Yashika Sikka
My Role:
Writing the Song. Thinking the Film. Presenting it in the Pitch. Leading the Pitch till the Final & 3rd Round where we competed against Lintas, the other finalists.
Getting the song recorded. Getting the Singers. Making sure a proper Budget got approved for the recording, because the thinking was that if we won the pitch, we'd use the song liked by the client in the long film.
dubuy.com
Do the Dubuy Ji
Song for launch film
Recorded & Mastered:
Music Director:
Rupert Fernandez
Singers:
Siddharth Basroor
Yashika Sikka
My Role:
Writing the Song. Thinking the Film. For Presentation by my CCO in a Dubai Internation dubuy.com pitch.
Getting the song recorded. Getting the Singers. Making sure a proper Budget got approved for the recording, because the thinking was that if we won the pitch, we'd use the song liked by the client in the long film.
Was officiLLy feted for this piece by my CCO, and the Publicis Global CEO, as the piece was given a standing ovation and multiple replays in Dubai.
JSW
Manifesto for Pitch
Better Every Day
My Role:
Idea. Writing.
VO Supervision.
Getting a Good VO Artist in Viraj to Execute It.
JSW MANIFESTO - STEEL
00:00 / 01:29
Surf Excel
Eesar Ek Ibaadat
My Role:
Idea. Story. All Situations.
Fleshing out the Film.
Full Writing.
Surf Excel
Haar Ko Haraao
My Role:
Idea. Story.
Fleshing out the Film.
Full Writing.
Surf Excel Holi
Rang Laaye Sang
My Role:
Idea. Story.
Fleshing out the Film.
Full Writing.
Sunlight Care
Strengthening Bonds With Care
My Role:
Idea. Story.
Fleshing out the Film.
Full Writing.
Finding a new director in Harsha Prabhakar Rao, and pushing for him due to aesthetics and lighting I saw in his portfolio.
M.T.D.C.​​
Maharashtra Tourism
Development Corporation
Me Maharashtra
My Role:
Idea. Situations. Lyrics.
Futsal Premiere League
Naam Hai Futsal
My Role:
Idea. Lyrics.
Wear The Festival
Festive Film 2. "It's Time"
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