Best Anthems
Surf Excel
Haar Ko Haraayenge
CaratLane
"UTSAV Collection" Launch
Big Idea Cracked:
Har Utsav, Hai Mere Jaisa.
61 Sec Unreleased
Big Idea Cracked:
Utsav Ka Har Roop Ho Tum.

'Gulzar,' yeh shabd,
Aaj kayiyon ke liye sawaaliya ho gaya hai.
Par Gulnaaz ki adaa toh aaj bhi,
Khayaalon ki nakkaashi se hi zinda hai.
Bhala, yeh kya maslaa hai...?
CaratLane
Diwali 2024
Suni Sabki
Kari
Apne Mann Ki
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UpGrad
Pan-India Campaign
Big Idea:
"Soch Aagey Ki...!
Opportunity,
Peechey Bhaagegi."
Crunched to:
Aagey Ki Socho
90 Seconder
The Three 30 Seconders
Sikshha se bada koi ark nahin.
Jo bata de sabhi ko, tum kaun ho,
Uss mehnat se zyaada,
Chaandni ka bhi soundarya nahin.
Microtek
Brand Refresh Campaign
Big Idea Cracked:
Raho On. Full On.
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CaratLane
Women's Day Film (un-shot)
Palat
35 sec

Riwaazon ko yunn palat do,
Jaise dhoney ke waqt kameez palattey hain.
Daayron ki kiwaad ulat do,
Jaise bachhey badon ke shabdon ko ulattey hain.
G.I.C.
General Insurance Council
Big Idea Cracked:
GeneraL Insurance Lo.
Sachha Pyaar Karo.
Big Idea Fine-tuned: General Insurance.
Hai Pyaar Yahi.
Song for Long Film
Recorded & Mastered
Music Director:
Rupert Fernandez
Singers:
Siddharth Basroor
Yashika Sikka
Lyrics:
Ayush Prasad
My Role: Big Idea + Film Concept & Story + Fleshing Out the Song & the Film + Full Writing + Finding Out Music Director + Approving Singers + Handling the Making of the Song + Pushing for Budgets
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Milkmaid Mini
Launch Film
Make... Pour...
'n Much More
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dubuy.com
Launch Film Song
Big Idea:
Dubuy Ji...!
Recorded & Mastered
for International Pitch
Music Director:
Rupert Fernandez
Singers:
Siddharth Basroor
Yashika Sikka
Lyrics & Script:
Ayush Prasad
Buy karogey, ya dubuy karogey?
Sunke gaana, waah-waahi karogey?
Ya Brick-bats se attack karogey?
Jo bhi karogey, engage karogey.
Best Films
Just Writer
Surf Excel
Eesar Ek Ibadat
My Role: Idea. Story. All Situations.
Fleshing out the film fully. Full Writing.
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Surf Excel
Haar Ko Haraao
My Role: Idea. Story. Fleshing out the Film. Full Writing.

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Sunlight Care
Bonds of Care, So Rare
My Role: Idea. Situations. Fleshing out the Film. Full Writing. Finding the Director, Harsha Prabhakar Rao.

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Surf Excel Holi
Rang Laaye Sang
My Role: Idea. Story.
Fleshing out the Film. Full Writing.
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M.T.D.C.
Me Maharashtra
Role: Idea. Situations. Lyrics.
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Futsal
Premiere League
Naam Hai Futsal
Launch Film & Track
My Role: Big Idea. + Lyrics.
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Sony-Max
IPL Telecast
Big Idea Cracked:
Ek India, Happywala.
Film: "Taxi"
My Role: Big Idea + Film Story + Writing
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Linen Club
My Role: Main Idea + Writing + Visuals
It’s time.
Time to wear the sheen of a sunlit night.
(Cam pulls back from Close-up of Woman lighting Diya. To her lit bungalow. To sea of lights around it)
To wear garlands of oneness. So bright.
(A Man tries cheating at Cards, Gran Pa gives him a tapli... all laugh)
It’s time. To wear a brush of surprise.
(Gifts being opened. A woman in awe at the electric guitar she’s been gifted)
To wear hugs that tug across miles.
(Son & American daughter-in-law walks in with trolleys; traditional attire, delighting all)
It’s time. To wear winters warmed by the heart.
(Echo of Mass. Man lifts daughter, pins a star he’s plucked from Chms. Tree into her hair)
(Man balancing many stem glasses & doing a dance step in a Christmas Lawn Party)
To wear smiles that stitch divides.
(Man with lit flambe cake. Cut to He brings it to security guards. They warm their hands. Eat it to…)
To wear aromas of homemade love.
(Duss. Mid-aged Man steals sweets from nephew’s plate; female nephew pulls his ear)
To wear the zeal of your tribe.
(Bengali women doing the Dhuna dance in pandal; doing the lip-flap tune)
It’s time. To wear the buzz, be a live wire.
(Family rejoicing, swamped by the dust of dry colour in Duss. celebration)
To wear a swathe of tight-knit ties.
(Man & friends attempt white Sankranti Rangoli; Lil’ Sis adds funny smiley. All laugh.)
To wear the unknown,
Wrap around swathes of new-found joy…
(A dad gifts his daughter a new sports bike on Sankranti…)
It’s time. Finesse, wore your festive vibe.
(Quick shot of full range of Linen Clothing)
Final VO:
Go beyond the usual. Wear the Festival.
Linen Club. Wear the Festival.
Best Films as Co-writer
2015 - 2025
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CaratLane
Wear Your Wins 1.0
My Role:
Cracked the line:
"Door se chamakta jo gehna hai,
Khud se Jeet kar penha hai."
+
Situations + Fleshing out Nuances + Co-writer
Jugalbandi yeh kitchen ki,
Oven se aati Khushbu,
Minton mein reality bante imagination ki.
Maa ke pyaar, Bachhon ke udham ki,
Jugalbandi yeh,
Mithaas ke forever haazir-jawaab mausam ki.
CaratLane
The Engagement Collection
Big Idea Cracked:
Commitment
Is A Beautiful Thing.
Give It
A CaratLane Ring.
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CaratLane
The Engagement Collection
Big Idea Cracked:
Commitment
Is A Beautiful Thing.
Give It
A CaratLane Ring.
Film Concept & Story:
Parixit Bhattacharya, CCO, BBH India
My Role: Whatever was asked of me. Put in all my strengths.
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Surf Excel
Bilyaani
Main Idea:
Tez, Tez, Tez...
My Role: Story + Lyrics + Co-writing
+ Fleshing Out All the Details
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Wheel
Kapde Fresh. Aur Soch Bhi.
My Role: Main Idea
+
Co-writer on Film + Supervising Shoot + Edit
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