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Best Anthems

Surf Excel

Haar Ko Haraayenge

CaratLane
"UTSAV Collection" Launch  

Big Idea Cracked:
Har Utsav, Hai Mere Jaisa.

61 Sec Unreleased

Big Idea Cracked:
Utsav Ka Har Roop Ho Tum.

'Gulzar,' yeh shabd,

Aaj kayiyon ke liye sawaaliya ho gaya hai.

Par Gulnaaz ki adaa toh aaj bhi,

Khayaalon ki nakkaashi se hi zinda hai.

Bhala, yeh kya maslaa hai...?   

CaratLane
Diwali 2024 
Suni Sabki
Kari
Apne Mann Ki

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UpGrad
Pan-India Campaign 

Big Idea:
"Soch Aagey Ki...!
Opportunity, 
Peechey Bhaagegi."

Crunched to:
Aagey Ki Socho

90 Seconder

The Three 30 Seconders 

Sikshha se bada koi ark nahin.

Jo bata de sabhi ko, tum kaun ho,

Uss mehnat se zyaada,

Chaandni ka bhi soundarya nahin. ​

Microtek
​Brand Refresh Campaign 

Big Idea Cracked:
Raho On. Full On.

kkkk

CaratLane
Women's Day Film (un-shot)
Palat

35 sec

Riwaazon ko yunn palat do,

Jaise dhoney ke waqt kameez palattey hain.

Daayron ki kiwaad ulat do,

Jaise bachhey badon ke shabdon ko ulattey hain.​​​​

G.I.C.
General Insurance Council

Big Idea Cracked:
GeneraL Insurance Lo.
Sachha Pyaar Karo.

Big Idea Fine-tuned: General Insurance.
Hai Pyaar Yahi.

Song for Long Film
Recorded & Mastered 

Music Director:
Rupert Fernandez

Singers:
Siddharth Basroor
Yashika Sikka

Lyrics:
Ayush Prasad

My Role: Big Idea + Film Concept & Story + Fleshing Out the Song & the Film + Full Writing + Finding Out Music Director + Approving Singers + Handling the Making of the Song + Pushing for Budgets

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Milkmaid Mini
Launch Film 

Make... Pour...
'n Much More

jjj

dubuy.com
Launch Film Song
 
Big Idea:
Dubuy Ji...!

Recorded & Mastered 
for International Pitch
 
Music Director:
Rupert Fernandez
 
Singers:
Siddharth Basroor
Yashika Sikka

Lyrics & Script:
Ayush Prasad

Buy karogey, ya dubuy karogey?

Sunke gaana, waah-waahi karogey?

Ya Brick-bats se attack karogey?

Jo bhi karogey, engage karogey. 

Best Films
Just Writer

Surf Excel

Eesar Ek Ibadat
My Role: Idea. Story. All Situations.
Fleshing out the film fully. Full Writing.

s

Surf Excel
Haar Ko Haraao
My Role: Idea. Story. Fleshing out the Film. Full Writing.

r

Sunlight Care
Bonds of Care, So Rare
My Role: Idea. Situations. Fleshing out the Film. Full Writing. Finding the Director, Harsha Prabhakar Rao.

q

Surf Excel Holi
Rang Laaye Sang
My Role: Idea. Story. 
Fleshing out the Film. Full Writing.

p

M.T.D.C.

Me Maharashtra
Role: Idea. Situations. Lyrics.

o

Futsal
Premiere League 
Naam Hai Futsal 
Launch Film & Track
My Role: Big Idea. + Lyrics. 

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Sony-Max
IPL Telecast

Big Idea Cracked: 
Ek India, Happywala. 

Film: "Taxi"
My Role: Big Idea + Film Story + Writing 

m

Linen Club
My Role: Main Idea + Writing + Visuals

It’s time. 

Time to wear the sheen of a sunlit night.

(Cam pulls back from Close-up of Woman lighting Diya. To her lit bungalow. To sea of lights around it)

To wear garlands of oneness. So bright. 

(A Man tries cheating at Cards, Gran Pa gives him a tapli... all laugh)

It’s time. To wear a brush of surprise.

(Gifts being opened. A woman in awe at the electric guitar she’s been gifted)

To wear hugs that tug across miles. 

(Son & American daughter-in-law walks in with trolleys; traditional attire, delighting all)

It’s time. To wear winters warmed by the heart.

(Echo of Mass. Man lifts daughter, pins a star he’s plucked from Chms. Tree into her hair) 

(Man balancing many stem glasses & doing a dance step in a Christmas Lawn Party) 

To wear smiles that stitch divides.

(Man with lit flambe cake. Cut to He brings it to security guards. They warm their hands. Eat it to…)

To wear aromas of homemade love.

(Duss. Mid-aged Man steals sweets from nephew’s plate; female nephew pulls his ear)

To wear the zeal of your tribe. 

(Bengali women doing the Dhuna dance in pandal; doing the lip-flap tune)

It’s time. To wear the buzz, be a live wire.

(Family rejoicing, swamped by the dust of dry colour in Duss. celebration)

To wear a swathe of tight-knit ties.

(Man & friends attempt white Sankranti Rangoli; Lil’ Sis adds funny smiley. All laugh.)

To wear the unknown,

Wrap around swathes of new-found joy…

(A dad gifts his daughter a new sports bike on Sankranti…)

It’s time. Finesse, wore your festive vibe.

(Quick shot of full range of Linen Clothing) 

 

Final VO: 

Go beyond the usual. Wear the Festival. 

 

Linen Club. Wear the Festival.

Best Films as Co-writer
2015 - 2025

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CaratLane

 

Wear Your Wins 1.0

 

My Role: 
Cracked the line:
"Door se chamakta jo gehna hai, 
Khud se Jeet kar penha hai."
+
Situations + Fleshing out Nuances + Co-writer

Jugalbandi yeh kitchen ki,

Oven se aati Khushbu,

Minton mein reality bante imagination ki.

Maa ke pyaar, Bachhon ke udham ki,

Jugalbandi yeh,

Mithaas ke forever haazir-jawaab mausam ki.   

CaratLane

The Engagement Collection 

 

Big Idea Cracked:

 

Commitment

Is A Beautiful Thing.

Give It

A CaratLane Ring.​

 

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CaratLane

The Engagement Collection 

 

Big Idea Cracked:

 

Commitment

Is A Beautiful Thing.

Give It

A CaratLane Ring.​

 

Film Concept & Story:
Parixit Bhattacharya,  CCO,  BBH India

My Role: Whatever was asked of me. Put in all my strengths.

jjj

Surf Excel
 
Bilyaani

 Main Idea:  
Tez, Tez, Tez... 
My Role: Story + Lyrics + Co-writing
+ Fleshing Out All the Details
 

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Wheel 
 
Kapde Fresh. Aur Soch Bhi.
My Role: Main Idea

+

Co-writer on Film + Supervising Shoot + Edit

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Kya aa sakta hoon,
Main aapke kaam...?

 The Jugular Nib

 

©2023 by Ayush Prasad.

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