​Kiya toh Kya Kiya? 

Cracked the Big Idea.
Cracked the Situations.
Fleshed out the Film. 
Supervised the shoot.
Supervised the edit.
   
Pushed Back against the PH & Common Wisdom to get talented model & actor, Marriete Valson, as lead cast. A decision, which was eventually appreciated by the leadership during the shoot and after the ad's release.

Because Marriete had justified her selection and held the film aloft with her elegance, bringing to it a certain grammar of glamour while keeping the aspiration connect with our target audience,