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A stab at an ad man's mind.
A rap-sheet of his crimes.
The Jugular Nib
Pincode
Ideas & Social Copy
Idea 1.
Approach:
Regular Habits
meet Familiar, Trusted Haunts
Approach:
Sudden Urgency
Meets Sudden Recall
Idea 2
Approach:
Uniqueness of Need
meets Possibility
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