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CaratLane

Engagement Collection

Commitment Is a Beautiful Thing.
Give it a CaratLane Ring.

Film 1. 


My Relevance

1.
Cracked the Big Idea
for
CaratLane Engagement Collection:

"Commitment is a Beautiful Thing.
Give it a CaratLane Ring."

 
2.
Cracked Situations. 

Fleshed out the Film
along with
Swati Balani, currently, ECD FCB.


(The Film Idea was Swati Balani's.
Film was executed after she left the agency.) 


3.
I was consulted on the edit sequence.

And on the grading due to a presumptuous approach to lighting by the director.

Gave my two bits as per my knowhow of editing and grading to save the film from being shelved.

Eventually, people liked it, views soared,
and the client was happy.

 


Film 2. 
 



My Relevance

1.
Big Idea: 

"Commitment is a Beautiful Thing.
Give it with a CaratLane Ring."

 
2.
Part of the think-tank.

 
Kiya toh Kya Kiya? 
 
1.
Cracked the Idea.
Cracked the Situations. 

Fleshed out the Film.

2.
Worked closely with the client, Ronnie Screwwala, in deciding the approach to the project.

3.
Made sure the budget got pushed from 1.5Cr to 2.65Cr for lending scale to the film and casting actors with appeal and skill relevant to our target audience: mainly all of North India, Eastern India, and Central India -- a bastion that upGrad hasn't been able to infiltrate much. 

4.
Worked closely with Producer & Director, Anupam Mishra & his Production House, Belief Films, to make sure we got a minimalist, easy to interpret, but aesthetically appealing execution for the film through extensive set creation, with a before & after movement to the story that was executed organically on set.

5.
Pushing back the internal PH & convinced Senior Stakeholders to go ahead with a Director & PH that had a trusted history of managing large campaigns with a good amount of flair and competence.

6.
Supervised the edits and the VO.


7.
Pushed the director to get a better music director than the one who started working on the project initially.


Supervised the making of the background score & SFX.

Baaki jo bhi aap chaahein, poochh sakte hain. 

Phir Kaaju-Badaam

 The Jugular Nib

 

©2023 by Ayush Prasad.

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