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Microtek
Brand Refresh
Raho On. Full On.
My Relevance
1.
Cracked the Idea.
Cracked the Situations.
Wrote the lyrics
accompanying the background track.
Fleshed out the Film.
2.
Worked closely with Producer, Prafull Sharma, & Director, Akhil Vishnu Nair, to make sure that this extremely technical film could be humanised and rendered delightfully for the changing aspirations of today's small-town Indian and the brand.
3.
Supervised the edits and the VO.
4.
Worked with the director and the Music Director, Raghav, to produce a background track with a real, energetic feel that echoed the aspirations of our target audience.
5.
Pushed the client to push their budget from 55 Lakh to 78 Lakh to let us have Absolute Production & Akhil on board.
6.
Made sure to create a sonic signature for Microtek, their first ever, broached the issue of its relevance and use value with the client during the shoot, and finally convinced them to purchase it for perpetuity. They use it now.
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