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Microtek

Brand Refresh

Raho On. Full On.

My Relevance

1.
Cracked the Idea.
Cracked the Situations.
Wrote the lyrics
accompanying the background track. 

Fleshed out the Film. 

2.
Worked closely with Producer, Prafull Sharma, & Director, Akhil Vishnu Nair, to make sure that this extremely
 technical film could be humanised and rendered delightfully for the changing aspirations of today's small-town Indian and the brand. 


3.
Supervised the edits and the VO.


4.
Worked with the director and the Music Director, Raghav, to produce a background track with a real, energetic feel that echoed the aspirations of our target audience.

5.
Pushed the client to push their budget from 55 Lakh to 78 Lakh to let us have Absolute Production & Akhil on board.

6.
Made sure to create a sonic signature for Microtek, their first ever, broached the issue of its relevance and use value with the client during the 
shoot, and finally convinced them to purchase it for perpetuity. They use it now. 

 
Kiya toh Kya Kiya? 
 
1.
Cracked the Idea.
Cracked the Situations. 

Fleshed out the Film.

2.
Worked closely with the client, Ronnie Screwwala, in deciding the approach to the project.

3.
Made sure the budget got pushed from 1.5Cr to 2.65Cr for lending scale to the film and casting actors with appeal and skill relevant to our target audience: mainly all of North India, Eastern India, and Central India -- a bastion that upGrad hasn't been able to infiltrate much. 

4.
Worked closely with Producer & Director, Anupam Mishra & his Production House, Belief Films, to make sure we got a minimalist, easy to interpret, but aesthetically appealing execution for the film through extensive set creation, with a before & after movement to the story that was executed organically on set.

5.
Pushing back the internal PH & convinced Senior Stakeholders to go ahead with a Director & PH that had a trusted history of managing large campaigns with a good amount of flair and competence.

6.
Supervised the edits and the VO.


7.
Pushed the director to get a better music director than the one who started working on the project initially.


Supervised the making of the background score & SFX.

Baaki jo bhi aap chaahein, poochh sakte hain. 

Phir Kaaju-Badaam

 The Jugular Nib

 

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