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Pehle Kaam

HDFC Ergo

​Karo Sabko Insure

Main Film

Longer Edit

Shorter edit 

Phir Pranaam

Kiya toh Kya Kiya...?
 
1.
Cracked the Big Idea.
Cracked the Story. 
Fleshed out the Film.

2.
Worked closely with Producer & Director to create a compelling, aesthetically and realistically relatable and gripping film in a very limited budget of 25 lakh.
 
3.
Made a few props to add to the naturalism of the kitchen sequence.

4.
Pushed to get an exceptional Director in Arunima Sharma, and a highly-committed-to-excellence Producer in Sayan Banerjee with their Production House, Colour Palette Films. 

5.
Supervised the edits & the dubbing. Pushing the PH to get an excellent Sarangi Vaadak to give the film an organic, non-mechanised feel.

6.
Made sure the client released all 3 edits. 
 
7. 
Took the strategic decision of showing the 1 minute 41 second cut to the Client head, Somesh Surana, instead of the longer 2 minute 7 second one, or the shorter, 61 second one, as it seemed the best for the brand's consumers.
It worked & got an instant approval.

Baaki aap jo bhi poochhna chaahein,
poochh sakte hain.

Phir Kaaju-Badaam

Digital Static for Launch

Teasers

Launch Ads

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Kiya toh Kya Kiya? 
 
1.
Cracked the Idea.
Cracked the Situations. 

Fleshed out the Film.

2.
Worked closely with the client, Ronnie Screwwala, in deciding the approach to the project.

3.
Made sure the budget got pushed from 1.5Cr to 2.65Cr for lending scale to the film and casting actors with appeal and skill relevant to our target audience: mainly all of North India, Eastern India, and Central India -- a bastion that upGrad hasn't been able to infiltrate much. 

4.
Worked closely with Producer & Director, Anupam Mishra & his Production House, Belief Films, to make sure we got a minimalist, easy to interpret, but aesthetically appealing execution for the film through extensive set creation, with a before & after movement to the story that was executed organically on set.

5.
Pushing back the internal PH & convinced Senior Stakeholders to go ahead with a Director & PH that had a trusted history of managing large campaigns with a good amount of flair and competence.

6.
Supervised the edits and the VO.


7.
Pushed the director to get a better music director than the one who started working on the project initially.


Supervised the making of the background score & SFX.

Baaki jo bhi aap chaahein, poochh sakte hain. 

Phir Kaaju-Badaam

 The Jugular Nib

 

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