Kiya Toh Kya Kiya? Cracked the Big Idea. Cracked the Story. Fleshed out the Film.Worked closely with Producer & Director to create a compelling, aesthetically and realistically relatable and gripping film in a very limited budget of 25 lakh. Even Made a few props to add to the naturalism of the kitchen sequence.Pushed to get an exceptional Director in Arunima Sharma, and a highly-committed-to-excellence Producer in Sayan Banerjee with their Production House, Colour Palette Films. Supervised the edits & the dubbing. Pushing the PH to get an excellent Sarangi Vaadak to give the film an organic, non-mechanised feel.Made sure the client released all 3 edits.  Took the strategic decision of showing the 1 minute 41 second cut to the Client head, Somesh Surana, instead of the longer 2 minute 7 second one, or the shorter, 61 second one, as it seemed the best for the brand's consumers. It worked & got an instant approval.