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Let's dive

Lobsters & King Crabs 

HDFC Ergo

​Karo Sabko Insure

The Film

The Launch Ad

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Ideological interpellation
through Social Teaser Campaign

Homemaker-Househelp 
Outdoor Series

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The Moral Tug
through Outdoor Campaign

Amplification for Diwali Period when the employer class is at their 
charitable best through bonuses.

CaratLane Utsav 

Teri jhalak ka har gehna hai kehta,
har utsav hai mere jaisa.

The Film

The Static for Print & Social

upGrad

Aagey ki socho

Long Film

3 x 30 Seconders

Static

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CaratLane Festive

Suni Sabki, Par Kari,
Sirf Apne Mann Ki. 

The Film

CaratLane

Engagement Collection

Commitment is a beautiful thing.
Give it a CaratLane Ring

The Film

The following Big Idea, a new thing communicated to our customers, not just cracked the brief, but also paved the way for this Film... and for subsequent "Commitment is a beautiful thing," films. So I helped create a platform for a jeweller brand. The power of the idea swayed the client away from giving a cryptic name to the product that would first have be decoded through a campaign or two. Instead I preferred to call it, the engagement collection, knowing fully well that customers will now refer to these solitaire rings as, "Arey woh commitment wali ring dikhaao na...!" And it happened just like that. Today, the number of people visiting CaratLane store to see the "Commitment wali ring" is growing every day, every wedding season. 

If CaratLane becomes synonymous with "Commitment wali Ring" just like "Colgate kya kya?" or "Walkman ka zamaana hai" or "Xerox kara lo," I think CaratLane will become one of the most iconic brands of new-age business. 

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CaratLane

Wear Your Wins

Experiential, Memorable,
Repeatable, Relatable.

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Surf Excel

Eesar Ek Ibaadat

The Film

G.I.C.

Brand Film Anthem​​

 

(client approved visuals

embedded in the track player)

Thematic for
Outdoor & Print
Follow-up Ads
RTB Justifying
Activation
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Fusal Premiere League

Launch Anthem

Naam Hai Futsal

Music Director:

AR Rehman

 

Singers:

AR Rehman

Virat Kohl

Naam Hai Futsal - Launch SongWritten by Ayush Prasad; Music by AR Rehman; Main Singers: Virat Kohli, AR Rehman
00:00 / 02:56

Launch Video

Surf Excel

Rang Laaye Sang

The Film

Yes, I wrote a controversial ad. Brickbats from right-wingers came. Thankfully, the client and agency didn't back down. We couldn't be smashed. And the ad kept playing on YouTube, social and private TV channels.

Surf Excel

Haar Ko Haraao

The Film

Haar Ko Haraayenge

Pan-India Anthem
for Schools
Song - 1 Haar Ko Haraayenge - songWritten by Ayush Prasad; Music by Aman
00:00 / 01:53
Print 
Idea 1
Released Print
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Copy,
in the voice of a child.
It's a different craft. You have to shed years of adult baggage, and enter your extant child's mind, locked in your unconscious.
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Microtek

1st Ever Brand Refresh

Raho On. Full On. 

The Film

Print, Outdoor, Social

​dubuy.com

Brand Film Anthem

Do the dubuy, Ji...

Song for Brand Film
Recorded & Mastered 


Music Director:
Rupert Fernandez

Singers:
Siddharth Basroor
Yashika Sikka

 

Visuals

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Print/Digital

​Sunlight Care

Strengthening Bonds
with Care

Launch Film

Print & Outdoor

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SugarLite

Launch Outdoor Camp.

Aadat Wahi. Bas Sugar Sahi.

The Campaign

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​IPL 2016

Ek India Happywala

 

 

The Film - "Taxi"

​MilkMaid

Make, Pour... and much more...

 

 

The Film

M.T.D.C.

"Me Maharashtra"

Anthem & Film

Print

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IPL 2015

"Salmaan Shahrukh"​

 

The Film 

ICICI Lombard

i-Insure App

Motor Insurance

Baayein Haath ka Khel

Radio Spots​

Spot - 1 - ICICI Translation - 60 sec
00:00 / 01:00
Spot - 2 - ICICI Sounds - 60 sec
00:00 / 01:00
Spot - 3 - ICICI Yaardash - 60 sec
00:00 / 01:00

Radio Spot​

Aapko Kissa Kyun Banna...

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Print

i-Insure App

Motor Insurance 

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Outdoor

i-Insure App

Motor Insurance 

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