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CaratLane Utsav

Har Utsav Hai Mere Jaisa

Released

My Role:

Cracked the Idea. The Situations. 

Fleshed out the Film.

Chose the Director & Production House within a very tight budget for a set-based film & in keeping with the client's final word.

Worked closely with the Producer, Vincent Panangdong, of Collaborators' Collective & Director, Joyna Mukherjee, to make sure we get a set made as per the client's need.

Left to me, I would have done a location shoot, which could have made a more realistic film. But the client fell in love with the set-based, golden, evening-lit PPM Presentation delivered by Collaborators' Collective & the Director, and that was that.

Played the all important role of Pushing Back to escalate the budget to 47 Lakh.

Selected Priyanka as the VO artist.

I displayed hands-on thinking on set to solve for one lighting-design failure. Easing the client's anxieties, and creating a seamless ending for the film.


Supervised Edits & the Released VO from the Hospital. After an operation.

Got the music budget escalated to 2.5 lakh. Pushed back against high & mighty suggestions & immense internal pressure to settle for Rajeev Bhalla at 90,000. And made sure, a more talented Music Director in Mayank Mehra, gave the right impact to the film.  

​Worked with the Music Director, Mayank Mehra, on 2 background scores (before I got hospitalised). One fusion & one, more Indianised. The client chose the latter. 

Baaki aap jo bhi chaahein, poochh sakte hain.

 

 The Longer Take - Unreleased
Utsav Ka Har Roop Ho Tum,
Lagti Kya Khoob Ho Tum
...

Kiya toh Kya Kiya? 
 
1.
Cracked the Idea.
Cracked the Situations. 

Fleshed out the Film.

2.
Worked closely with the client, Ronnie Screwwala, in deciding the approach to the project.

3.
Made sure the budget got pushed from 1.5Cr to 2.65Cr for lending scale to the film and casting actors with appeal and skill relevant to our target audience: mainly all of North India, Eastern India, and Central India -- a bastion that upGrad hasn't been able to infiltrate much. 

4.
Worked closely with Producer & Director, Anupam Mishra & his Production House, Belief Films, to make sure we got a minimalist, easy to interpret, but aesthetically appealing execution for the film through extensive set creation, with a before & after movement to the story that was executed organically on set.

5.
Pushing back the internal PH & convinced Senior Stakeholders to go ahead with a Director & PH that had a trusted history of managing large campaigns with a good amount of flair and competence.

6.
Supervised the edits and the VO.


7.
Pushed the director to get a better music director than the one who started working on the project initially.


Supervised the making of the background score & SFX.

Baaki jo bhi aap chaahein, poochh sakte hain. 

Phir Kaaju-Badaam

 The Jugular Nib

 

©2023 by Ayush Prasad.

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