Kiya Toh Kya Kiya


Cracked the Campaign Idea.
Wrote the Song.
Thought the Film.
Cracked the Print/Outdoor
& activation ideas. 

Led the pitch, presenting the film and other ideas. Cleared 3 rounds to Finally compete with Lowe Lintas in the last round.

Got the song recorded.
Found Rupert as the music director.
Made sure, we got a proper Budget for the recording.

The consensual thinking was that if we won the pitch, we'd use the song liked by the client in the film.