Kiya Toh Kya Kiya? 1.Cracked the Campaign Idea. Wrote the Song. Thought the Film. Cracked the Print/Outdoor & activation ideas. 2.Led the pitch, presenting the film and other ideas. Cleared 3 rounds to Finally compete with Lowe Lintas in the last round. 3.Got the song recorded.Found Rupert as the music director. Made sure, we got a proper Budget for the recording.