Kiya Toh Kya Kiya
 
Cracked the Brief on "Learning from Failure" that had been lying with the agency for more than a year with the thought, 
"Baar-baar koshish karke,
haar ko haraane mein 
agar daag lag jaayein,
toh daag ache hain." 

Came up with the Campaign Idea,
"Haar ko Haraao."

Co-conceived the film. 
Wrote the full film, fleshed it out, filled in the nuances, wrote the dialogues, and the landing VO. 

Wrote the lyrics for the Anthem,
"Hum Haar Ko, Haraayenge..."